Bridging the Gap

The Missing Link Between Factory and Consumer

For many years, Chinese manufacturers have been the silent engine behind the world’s most famous brands. You possess the engineering capability, the supply chain, and the quality control. However, entering the Western market directly (OBM) presents a different set of challenges: cultural differences, language barriers, and complex digital algorithms.

Shenzhen Ludi Consulting was established to solve this specific problem. We view ourselves as your external Western marketing department. We provide the cultural insight and strategic planning necessary to ensure your products are not just shipped, but actively sought after by consumers in the US and Europe.

Strategic Branding & Localization

Adapting Your Identity for the Western Eye

Many manufacturers produce excellent goods but struggle with "perceived value." If the packaging, logo, or English description looks incorrect to a Western buyer, they assume the product quality is low. We fix this perception gap.

Visual Localization: We redesign logos, packaging, and website layouts to align with modern Western aesthetics (Minimalism, Clean lines, Professional typography).
Cultural Copywriting: We move beyond direct translation. We write product descriptions and brand stories in native-level English that highlight benefits and build an emotional connection.
Brand Positioning: We analyze the market to find a "gap." Instead of competing on the lowest price, we help you find a position where you can compete on quality and features.

Digital Marketing

Having a great product is not enough if no one sees it. Our marketing approach is mathematical and data-driven, designed to bring qualified traffic to your sales channels.

Precision Targeting & Traffic Generation

Search Engine Advertising (SEA): We manage campaigns on Google and Bing. By targeting specific keywords (e.g., "Best noise-cancelling headphones"), we ensure your ad appears only when a customer is actively looking to buy.
Social Media Management: We build trust through active management of Instagram, Facebook, and LinkedIn. We show the "human side" of your brand, which is crucial for Western customer retention.
Review & Reputation Management: We help establish systems to generate authentic positive reviews and professionally handle customer inquiries, which is vital for long-term brand health.

Selling on platforms like Amazon USA or other platforms in Europe involves complex rules regarding logistics, taxes, and algorithms. We handle the technical side so you can focus on production.

E-commerce Operations

Technical Setup & Sales Channel Management

Platform Architecture: We set up professional accounts on Amazon (FBA) or any other e-commerce platform. This includes keyword optimization (SEO) to ensure your products appear on the first page of search results.
Independent Websites (DTC): For companies wanting more control, we build independent brand websites using Shopify. This allows you to own your customer data and avoid paying high platform commissions.
Logistics Advisory: We advise on the entire supply chain—from selecting the right 3PL (Third Party Logistics) warehouses overseas to handling VAT compliance and managing returns efficiently.

Seminars & Workshops

We believe that for a Chinese company to truly succeed globally, their internal team must understand the market. We do not just do the work for you; we teach you how it is done.

Knowledge Transfer & Team Empowerment

Executive Strategy: High-level sessions for factory owners and directors to discuss the risks, costs, and timelines of overseas expansion.
Operational Training: Practical, hands-on workshops for your staff. We teach them how to use Amazon Seller Central, how to write marketing emails to Western clients, and how to manage social media.
Trend Analysis: Regular seminars in Shenzhen and Hong Kong updating you on the latest changes in Western consumer behavior and platform regulations.